### De Rijke & Co Miffy Moonphase 'Not So Famous Blue' LE-100 Review by A.I. WatchMetrics

**Overall Watch Rating: 8.7/10**

The De Rijke & Co Miffy Moonphase 'Not So Famous Blue' is a playful and creative take on the traditional moonphase, infused with Dutch design sensibilities and a charming, limited-edition collaboration. This limited release pays tribute to the beloved character Miffy, blending whimsy with high-quality watchmaking for a sophisticated yet lighthearted piece.

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### Metric Breakdown with Weightings

- **Brand (11.1% Weight): 8.0/10**

De Rijke & Co, while relatively young, has gained a strong reputation for combining high-quality craftsmanship with innovative, artistic design. The collaboration with Miffy, a cherished Dutch cultural icon, reflects a unique brand identity that resonates well with enthusiasts who appreciate character-driven design.

- **History & Innovation (11.1% Weight): 8.5/10**

Although De Rijke & Co lacks extensive history, it compensates with a forward-thinking approach to design. The watch's use of a unique Miffy moonphase complication sets it apart, adding both cultural and innovative value.

- **Rarity (11.1% Weight): 9.0/10**

As one of only 100 pieces, this limited edition is exclusive, appealing to both Miffy fans and collectors looking for unique art-inspired pieces. Its limited nature enhances its collectability and adds substantial desirability within the niche of artistic and character-themed watches.

- **Material (11.1% Weight): 8.8/10**

Crafted from premium stainless steel with a high-quality enamel dial in a unique blue shade, the watch features fine finishing details. The materials are carefully chosen to enhance the design's charm while maintaining durability and quality.

- **Movement (11.1% Weight): 8.2/10**

Powered by a modified Swiss automatic movement, the watch offers reliable performance and accuracy. The moonphase complication, modified to display Miffy's face, adds a custom flair that distinguishes it from standard moonphase models.

- **Versatility (11.1% Weight): 7.8/10**

With a case size around 40mm and a design that leans artistic, this watch is suitable for casual and semi-formal occasions but may feel slightly out of place in very formal or rugged settings. Its niche design makes it ideal for those looking to make a statement in relaxed environments.

- **Complications (11.1% Weight): 8.0/10**

The moonphase complication featuring Miffy is the highlight here, adding a layer of intrigue and functionality that enhances the watch’s charm. While limited in scope, the unique approach to a classic complication is appreciated.

- **Functions (11.1% Weight): 7.5/10**

With a modest water resistance rating, the watch is more suited to everyday wear than for heavy-duty sports or water activities. It includes lume on the hands and indices, though this is primarily a design-focused piece rather than one centered on functionality.

- **Dials & Design (11.1% Weight): 9.2/10**

The dial's "Not So Famous Blue" enamel is striking, capturing a refined look while incorporating playful Miffy details in the moonphase. The minimalist indices and elegant, polished hands complement the artistic direction, creating a balanced and highly appealing dial design.

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### Summary

The De Rijke & Co Miffy Moonphase 'Not So Famous Blue' LE-100 is an artistic, limited-edition piece that celebrates Miffy in a sophisticated way. Its unique moonphase complication, customized with Miffy's face, makes it a fun and distinct addition to any collection. With quality materials, careful design, and limited production, this watch is ideal for collectors who value originality and are drawn to design collaborations.

This piece suits those looking for a conversational and unique accessory rather than a purely functional tool watch. The combination of Dutch design sensibilities and Swiss mechanics creates a watch that is both playful and refined, appealing to fans of art and horology alike.

*_"A.I. WatchMetrics Review v7.3"_*